After many long days and late hours at Lord's, Nancy Kelly-Lavin, her brother Tom Kelly, and their team have just completed a remodeling and expansion project for the "Toyland" area at Lord's.
Raschel Gray, Kelly-Lavin's mentor and friend who was a hugely successful retailer herself, had a vision of changing up the toy area at Lord's so the products could be seen from Main Street and were move visible inside the store.
Gray, having come from a merchandising background and as the owner of the former "Raschel's," brought this idea to Kelly-Lavin.
With the help of Medfield resident and carpenter, Eric Ludwig, whom Gray said is "brilliant at what he does," they made great changes to this part of the store.
Kelly-Lavin is thrilled with the changes and the new look saying, "the newly-expanded toy department is ready just in time for Santa."
Customers will be drawn to the more open and accessible toy area offering what Kelly-Lavin calls "toys for all ages" on display near the front windows. Having been in retail all her life, Kelly-Lavin recalled that her father, Bill Kelly, taught her to "change things up" every few years and this was the perfect change the store needed.
In addition to the toy area, Kelly-Lavin also pointed out the new "Cooking Corner" area of the store next to Ruthie's Diner. Stocked up for the holidays, this area displays Christmas kitchenware, holiday platters and mugs, gingerbread house kits, and all kinds of cooking accessories.
"Sisters in Retailing" is how Gray refers to the partnership she and Kelly-Lavin have. They come from similar backgrounds and their fathers played a significant part in their lives. Gray went on to say that she "admired Mr. Kelly" and he had the "insight to keep the soda fountain" within the store when other stores were ripping them out
"Lord's is an absolute treasure, they have everthing!" said Gray, adding she hopes people continue to support small businesses in Medfield including Lord's.